Selling Your Luxury Watch: How to Determine Its Value
A luxury watch is more than a timepiece – it's an investment. Whether you own a Rolex Submariner, Omega Speedmaster, or Tag Heuer Carrera: at some point, you might consider selling. But how do you determine its value and where do you find the right buyer?
Which watches hold their value best?
Not every watch retains its value equally well. Brands like Rolex, Patek Philippe, and Audemars Piguet are known for their value retention and sometimes even appreciate. Popular models like the Rolex Daytona, Submariner, and GMT-Master II are particularly sought after on the pre-owned market.
Omega, Tag Heuer, Breitling, and IWC are also desirable brands, but typically lose more value than the absolute top brands. Still, you can get a good price for them.
Factors that determine value
Your watch's value depends on: brand and model, condition (scratches, polishing), completeness (box, papers, certificate), rarity and production year, and current market demand. A watch with original box and papers is typically worth 10-20% more than without.
Box and papers: why they're crucial
The original box, warranty card, and purchase receipt make a big difference. They prove authenticity and provenance. Don't have them anymore? No worries, your watch is still sellable, but expect a lower price.
Where can you sell your watch?
You have several options: watch dealers, online platforms (Chrono24, eBay), auction houses, or a professional buyer. Each option has pros and cons regarding price, speed, and safety. A professional buyer offers the most convenience: you receive a quick offer without hassle.
Beware of counterfeits
The market for fake watches is enormous. When selling your watch, you need to prove it's genuine. A certificate of authenticity or proof of purchase from an authorised dealer helps. When in doubt, have your watch verified by a certified watchmaker.
Sell your watch to Verkoop24
At Verkoop24.nu, we value luxury watches based on brand, model, condition, and market value. You receive a fair offer within 24 hours. No negotiating, no hassle – just a fair price.